Each year breast cancer affects the lives of a quarter of a million women in America. It launches an offensive on a woman’s femininity. Robbing them not only physically but psychologically as well, leaving them feeling less powerful, less fearless, and somehow less of a woman. We at Do It Like A Woman challenge the notion that women with breast cancer are any less of a woman because of their diagnosis. We believe that these women are warriors. And, we aim to equip them in their fight by helping them personalize their cancer. By giving breast cancer a name & a face, together, we are able to strip the cancer of its power with our battle cry or multimedia campaign. our battle cry is for all to hear & is a record of the strength that comes from Do”ing” It Like A Woman.